Email Marketing Mum

How To Create a Standout Email Welcome Sequence.

Learn to build the KNOW, LIKE and TRUST factor within your first 5 emails to set subscribers up to buy from you and become long-life raving fans.

Join the waitlist to receive 20% off the launch price. Launching 19 August 2020

How to create a standout welcome sequence

Want to make a great first impression but not sure how?

So... you’ve created a sought-after lead magnet that people want… but now you're not sure what to do with them after sign up. You're probably wondering how much effort you need to put into nurturing them before they buy, and what to say to make this happen? It all starts with 3 steps...

  • Welcoming them in the right way you can create deeper and long-lasting relationships.
  • Showing them your expertise you can position yourself as their 'go-to' expert.
  • Providing value you can set up an offer they can't refuse.
Make a great first impression


What you'll learn in a nutshell

6 benefits for welcoming new subscribers to your email list.

Access to my recipes + swipe files for service and e-commerce businesses.

5 best practices to use when creating your welcome sequence.

Confidently write your brand story so that YOU stick in people's minds.

9 essentials to include + how to write for email guide.

Build your sequence in a private 30 minute tech session with me.

Make an attention-grabbing first impression.

I'll help you to uncover exactly how much value you have to offer + give you an easy-to-follow email sequence recipe to tailor for your business.


About this course...

This is not a complicated, drawn-out course. It's designed to be easy-to-follow, simple to understand and to show you how to fast track your way to creating a standout welcome sequence.

You won't be sitting there for hours wading your way through stuff you don't need to know. Instead, you'll be able to plug into exactly what you need to set up your subscribers (aka. future customers) to buy from you AND become raving fans.

By signing up to the waitlist you'll be the first to hear about when it launches on 19th August and get 20% off the course price.

This value packed course includes: 

  • 5 modules to step you through the entire process.
  • Downloads AND videos to explain each lesson.
  • Swipe file welcome sequence recipes to tailor for your business.
  • Hand-held guidance to writing your brand story.
  • Submit for review your email copy drafts to me.
  • Private 30 minute 1:1 tech session to build your automation.

What my clients say...

"I love the way Tamsin shares the why behind everything she’s doing, answers my many questions along the way, and works with you
to deliver the best outcome."
- Sally Giblin, Pure Bundle

"Tamsin is excellent at what she does and I highly recommend her to any small business owner looking to improve their email marketing."
- Jessica Osborn, Marketing Coach

"I’ve wasted so many days trying to do what you did in an hour. Thank you! So grateful for your help!"
- Samantha E, Just In Hot Water

About me: your host, training buddy and email mum!

Hi, I'm Tamsin! (Don't mind the awkward photo. This is what happens when a pandemic puts your branding photoshoot on hold!)

Since I started The Email Marketing Mum I‘ve worked with over 30 amazing clients to put their email marketing programs on the path to success.

And now I've wrapped up all of that 'doing' into powerful bite-sized courses that are easy-to-follow and designed to help you fast track your email goals!

Once you understand email marketing through my courses, you'll have the confidence to create deeper connections with your subscribers and ultimately have greater control over generating income.

In truth, there is no one-size-fits-all email solution for every small business, and that's why my aim is to give you only what you need to know so you can apply it to your own strategy. I always deliver my courses in plain English and easy-to-implement lessons.



How quickly will I have my welcome sequence up and running?

It depends on how much time you have set aside and also your confidence in writing. The first two modules will take about 20-30 mins. Each email lesson takes no more than 10 minutes to watch + writing time. Lifting copy directly from the swipe file template will be quicker, and writing your own copy will take longer, it's up to you.

Why do I need to write a brand story?

A brand story will help you stick in people's minds and is essential to getting people to know you AND setting yourself up as a go-to expert. Everyone's brand story is different, so in the swipe file, I teach you how to draw yours out. We do this together in stages so it's not so overwhelming.

How much support is there?

I am with you the whole way. You get to submit your email drafts to me for feedback so you know without a doubt that you're on the right track. I also step you through the brand story writing process and am on hand to answer questions as you go.

What if I'm not a writer?

Well, first of all... you are. Second of all, you can easily fall back on my copy swipe files AND get my help to draw out your brand story. At no time will you feel alone in the process. Our goal is to get your welcome sequence DONE with confidence and get your new subscribers LOVING you so much that they turn into loyal customers and raving fans.